What is in-country representation, and what’s the benefit? 

Establishing a global presence is becoming increasingly important for American universities as domestic enrolments fall. How can in-country representation help you realize your internationalization strategy? Global competition for international students is increasing, with American universities realizing they now need to proactively recruit them in the wake of dwindling domestic enrollments. Beyond using the correct communication

Empowering the next generation of workers through skills-first learning

Universities must take action to prepare the incoming generation of students for today’s workplace. There are multiple driving forces changing the shape of work and the required skills for the future – rapid technological advancements, social demographic shifts, personal purpose and responsibility, changes in business and economy, and sustainability.   That’s according to Samit Lotlikar, Institutional

The Student Recruiters: Anita Sandham at the University of Sheffield

Student recruitment teams have a wide-ranging role, with international travel just as common as doing the accommodation tour. At their core though, they’re helping students make a life-changing decision, and offering guidance to make sure it’s the right one for them.  In a conversation with Anita Sandham, Regional Manager, China PRC and Taiwan, at the

A human approach to embracing technology

In a rapidly evolving technological landscape, universities are swiftly adapting to the rise of artificial intelligence (AI) by establishing guidelines for students on its effective use to meet current employer demands and reduce skills gaps. However, it’s also crucial to address the rising concern around the mental health and wellbeing of students – it’s a

Why is reputation important to universities?

A university’s reputation can be tough to measure and understand. In our ever more connected world, people’s perceptions of your institution can be affected by a plethora of factors and touchpoints.   But this challenge shouldn’t put institutions off from trying to understand and improve their reputation. Establishing a strong reputation for your institution is essential