Key motivators for prospective students looking to study in the “big four” study destinations

In today’s increasingly globalised education market, the factors motivating students to pursue their studies abroad are diverse. For universities to effectively shape their recruitment strategies, understanding what drives prospective international students to consider a country to study in is essential.  Using QS International Student Survey 2024 data, we have collated the top factors prospective students

Leveraging insights to boost international engagement and enrollment in the US 

In a world flooded with data, the challenge lies in understanding which metrics truly matter and how to cut through the noise. At The PIE LIVE North America 2024 in Boston, Massachusetts, we explored exactly what US universities can do to build a data-led international student recruitment strategy.    Domestic student numbers in the United States

Will the upcoming US elections have an impact on international students?  

The upcoming elections on November 5 are a pivotal moment – not only for the American population but also for international higher education. While candidates from both major parties (Republican and Democrats) make their political stance, the sector will have to prepare for the new perceptions and decisions of prospective international students. Currently, 52% of

Five steps to make data collection easier for QS World University Rankings 

Annually, QS collects data to compile our suite of World University Rankings. By collecting data annually, we ensure the QS World University Rankings are an accurate snapshot of institutional performance globally. While we can gather some data from third parties, university-submitted data is the best way to ensure we have the most accurate picture of