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Never before has there been such a wealth of information about alumni, students and prospective students available as now. Marketers can pinpoint which parts of their advertising are working accurately, and which parts aren’t. They can find out the kind of people who are responding and understand which demographics are most engaged. This enables them to

According to the American Freshman: National Norms Fall 2013, a good academic reputation was the most important factor influencing prospective decisions when shortlisting universities.  Taking this into consideration, we have put together 4 examples of research and reports that provide insight into what makes reputation so important in higher education: