Pokémon Go: 5 Tips for Augmented Reality Marketing Success

Unless you’ve been holidaying on Mars recently, you’ll have noticed the Pokémon Go phenomenon currently enveloping the planet. Whether you couldn’t wait to take part yourself, or you don’t see the appeal of chasing virtual, imaginary creatures, it’s undeniable that the success of this game has huge implications on the marketing world. Everyone, from multi-national

Overview – QS University Rankings: BRICS 2016

Today marks the launch of the QS University Rankings: BRICS 2016, providing an overview of leading universities across the five BRICS countries. This year’s ranking is bigger than ever, with 250 institutions featured. Which country has the most institutions in the top 250? Which university is the highest ranked? And where’s the best place in

Syrian Refugees and Higher Education: Schemes Aiming To Assist

The Syrian refugee crisis has left hundreds of thousands of people stranded across Europe. Of those, many are highly-educated and qualified, and many more would have been, had they had the opportunity to study. Understandably, a vast number do not have the requisite documents with them in order to prove any credentials they hold, making

Why do Students Study Abroad? New Report Points to Employment

A recent report from Hobsons, which surveyed more than 40,000 prospective students from over 200 nations, confirms the importance of career prospects as a primary motivation for intentional study. The survey was completed by both prospective undergraduates and postgraduates, accounting for 61% and 35% of responses respectively. The remaining participants were looking at foundation, vocational