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The coming of the digital age with its resultant educational innovations, such as the MOOC, has ensured that established universities no longer have a monopoly on the provision of higher education. Indeed, when you consider the wealth of choice that now lies before the prospective student, it is unsurprising that the value of traditional degrees

Our latest student webinar looked at student recruitment from the US; what are American students looking for in a study abroad experience and how can universities appeal to them? There were some great audience questions, not all of which we were able to answer in the allocated time. We’ve rounded up some of the best

George Orwell once said, “In a time of universal deceit, telling the truth is a revolutionary act.” True, he was probably talking about the corrupt acts of a totalitarian government, but the sentiment still applies to marketing. The recipe for successful advertising has changed in recent years. We live in a globalised society, in which