The coming of the digital age with its resultant educational innovations, such as the MOOC, has ensured that established universities no longer have a monopoly on the provision of higher education. Indeed, when you consider the wealth of choice that now lies before the prospective student, it is unsurprising that the value of traditional degrees
Our latest student webinar looked at student recruitment from the US; what are American students looking for in a study abroad experience and how can universities appeal to them? There were some great audience questions, not all of which we were able to answer in the allocated time. We’ve rounded up some of the best
George Orwell once said, “In a time of universal deceit, telling the truth is a revolutionary act.” True, he was probably talking about the corrupt acts of a totalitarian government, but the sentiment still applies to marketing. The recipe for successful advertising has changed in recent years. We live in a globalised society, in which
In the popular post Busting five myths of university-industry collaboration the key points are that collaborations work when the research addresses a particular need in industry and there is effective communication between all stakeholders. To address the needs of national economic development, university-industry collaborations are vital. According to research carried out by Science|Business Innovation Board AISBL, a Belgian
We might assume that the prevalence of Facebook and Twitter in many western countries makes them ubiquitous features the world over, but this isn’t the case. There are countries which have imposed bans on certain social media platforms and others where lesser known networks are simply more popular, making it impossible for universities to target