Student Recruitment: Openness and Marketing to Millennials

George Orwell once said, “In a time of universal deceit, telling the truth is a revolutionary act.” True, he was probably talking about the corrupt acts of a totalitarian government, but the sentiment still applies to marketing. The recipe for successful advertising has changed in recent years. We live in a globalised society, in which

How to Make Industry Collaborations Work For Universities

In the popular post Busting five myths of university-industry collaboration the key points are that collaborations work when the research addresses a particular need in industry and there is effective communication between all stakeholders. To address the needs of national economic development, university-industry collaborations are vital. According to research carried out by Science|Business Innovation Board AISBL, a Belgian

University Recruitment: The Top Social Networking Sites

We might assume that the prevalence of Facebook and Twitter in many western countries makes them ubiquitous features the world over, but this isn’t the case. There are countries which have imposed bans on certain social media platforms and others where lesser known networks are simply more popular, making it impossible for universities to target

Are All Subjects Created Equal?

Are All Subjects Created Equal? Social Policy in 2016 Social mobility and higher education are inexorably linked. Access to the latter enables the former. On his appointment as rector of Mexico’s Universidad Nacional Autónoma de México (UNAM), Enrique Luis Graue Wiechers, put it quite simply when he confirmed that tuition would be remain free for

QS World University Rankings by Subject – Overview

This year’s QS World University Rankings by Subject have been released, with some surprising results. Six new subjects have been added to the rankings, with some unlikely institutions taking the top spots for them. There’s also been some movement in the rankings from last year, with the best universities for nine out of 36 subjects

How Can Universities ‘Sell’ Arts & Humanities Degrees?

The view that success in higher education for students and institutions alike is inextricably tied to the quantifiable outcomes – namely employability – has seemingly become entrenched to the point of becoming accepted wisdom. One consequence of this is that degrees seen as not offering a clear vocational narrative have suffered in terms of student

Which Six New Subjects Feature in this Year’s QS Rankings?

On 22 March, the QS World University Rankings by Subject will be released. This year’s edition features six new subjects, bringing the total to 42 – the largest ranking of its size the world over. The subjects added to the list are: Archaeology Anthropology Social policy & administration Mineral & mining engineering Performing arts Nursing

Indian Students Are Increasingly Struggling To Stand Out

As part of our quest for more qualitative research about international students’ motivations, we visited one of the key student recruitment markets – India. Did we learn something new about the way Indian students select universities abroad? Certainly. Did we confirm some of the stereotypes that already existed? Somewhat. Let’s start with a stereotype that