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Advertising in the 21st century is all about authenticity: wearable tech, voice-activated personal assistants and the popularity of video have all factored into the “personal touch” revolution. Marketing has become about cultivating an approachable, transparent persona, and nowhere is this goal more attainable than with live-streaming apps like Periscope. Periscope and Meerkat are live-streaming apps

Students from the ASEAN countries are increasingly choosing to study in Japan, bolstering the Ministry of Education, Culture, Sports, Science and Technology’s efforts to reach a target of 300,000 international students by 2020  (the figure in 2014 stood at 184,133 –  139,185 of whom were studying at institutes of higher education). The Japan Times reports that,