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India is home to the world’s second-largest population of prospective higher education students and, at the current rate of population growth, may surpass China in becoming the new number one within the next decade. There are two major demographic trends underpinning this. Firstly, India has the world’s largest youth population, with 356 million 10-24-year-olds (over

Email marketing remains one of the most effective ways to communicate with your audience. It is still the preferred method of communication for the majority of higher education students and has consistently been shown to have the highest return on investment of any marketing channel — making it a vital part of any online strategy

In any marketing strategy there is an aversion to coming across as too ‘salesy’, and there are only a certain number of ways in which you can market how great your university is without seeming boastful. So how can you promote your university brand identity without merely listing its exceptional selling points? One of your