How Do Prospective Students Research Universities Online?

How do prospective students use online resources to research universities? The infographic below highlights what information prospective students search for, which resources they access and which devices they view it on. The results are from our ‘Students Online: Global Trends (2014)’ report, in which a total of 2,215 responses were collected from prospective students from 35

Are MOOCs Really a Game Changer for Higher Education?

IMD business school president, Dominique Turpin believes that MOOCs are a waste of time. During a forum in Singapore, he argued that high dropout rates and low levels of engagement meant they could only enjoy “limited results”. The term MOOC stands for ‘massive open online course.’ An unlimited amount of people can enroll onto a

International Officers Vital for International Student Recruitment

That universities continue to seek greater levels of international student recruitment is beyond doubt, but what of the people charged with fulfilling this task? The idea of placing a senior member of staff in charge of an institution’s international strategy is now commonplace, but do we know enough about the importance that is currently attached to

6 Tips for an Effective University Blog

Running a university blog can be hard work, but when done right, it’s a powerful university marketing tool that’s well worth the effort. What you post will of course be unique to your university; however, there are a few best practices that all successful university blogs employ. 1 – Post about campus/area news Unlike other