Display Advertising Services
Build your brand and raise awareness of your higher education institution. Leverage our own high-traffic websites and extensive audience across digital platforms.
Over 75 million
visits to QS owned websites each year
250 million +
ad impressions each year
190 countries
access our websites
What is display advertising?
Control your brand narrative to a targeted audience
Ensure your brand is front of mind of priority student markets across all stages of the student journey by launching a geotargeted display ad on our high-traffic student sites.
Improved conversion
90% of QS-owned TopUniversities.com audience are prospective students actively looking to enroll at university. Attract them early in their search
Targeted communications
Our targeting capabilities allow clients to reach the right audience segments through geotargeting, contextual targeting and offsite re-targeting.
Audience insights
We have millions of students using our sites. Access the insights you need to be confident that your ads are being seen by the right audience.
Customisation
Our display adverts can include text, images or animation, and encourage site users to take a desired action on your institution’s website.
Benefits of display advertising
Extensive reach
Reach the largest global audience of high-intent students
Our flagship student website, TopUniversities.com, was viewed 147 million times in 2022.
SEO optimised
Leverage the strong performance of our student sites
TopUniversities.com boasts top Google search results rankings across 400,000 industry keywords.
Effective CTAs
Our average click-through rate is higher than most PPC campaigns
We boast a 0.46% CTR for onsite impressions and 0.7% for retargeting.
Retargeting opportunities
Engage with your target audience accross multiple platforms
QS tracking enables you to re-target prospective students with advertising across other relevant higher education sites.
Download our digital solutions pack
Display advertising complements our end-to-end student recruitment solution suite. Explore the full range of digital marketing and advertising options for student recruitment.
Get in touch
Find out how our digital marketing solutions can help you achieve your goals.