Email Marketing Services
Attract potential applicants to your institution bespoke email marketing campaigns delivered to segments of our global and expansive student audience.
Targeted email campaigns
Effectively engage with prospective candidates
Drive student interest in your institution with a targeted email campaign delivered straight to segments of our global and expansive TopUniversities audience.
Segmentation
QS’ extensive student database can be segmented based on anything from study-level to nationality.
Lead generation
Capture leads via embedded CTAs and receive all candidate data, or purchase student contact details to personally engage with high-intent students.
Bespoke content
Provide original content or commission one of our creatives to write on your behalf.
Expert support
Our experts will walk your team through all necessary specifications, guidelines and deadlines for setting up your email campaign.
Key benefits of email marketing
Extensive audience
Utilise QS’ global database of 220k candidates
Our student respondents have opted in to receiving information on university options which reduces the chances of content being tagged as spam.
High open rate
We boast an average open rate of 36% and CTR of 6.3%
Given our status as trusted providers of institutional performance data for students across the globe, respondents are particularly receptive to our email campaigns.
Valuable audience insights
Your institution will be sent a full summary with a detailed ROI analysis report
The metrics we report on include the number of recipients, open rate, click-through rate, click-to-open rate, a breakdown of clicks across all links and more.
Personalised design
We consider look and feel of your email communications
Include your institution’s logo, social media handles as well as video content to boost brand visibility.
Ready-to-use student data
Purchase our high-quality student contact lists and seamlessly integrate them into your CRM.
Over 155k high-intent students looking to start their studies are available to content. Target students by destination, subject level, and more, and reach out as often as you need.
Download our digital solutions pack
Email marketing campaigns complement our end-to-end student recruitment solution suite. Explore the full range of digital marketing and advertising options for student recruitment.
Get in touch
Find out how our digital marketing solutions can help you achieve your goal.