International Education Week ran all last week from November 16-20 as a joint initiative between the US’s Department of State and its Department of Education and was established to promote programs aimed at making the US more diverse and internationally-aware. A significant focus of International Education Week was, therefore, international student recruitment and US study

Why take time out of your busy day to attend a webinar on a subject that you can learn about in an article, or a whitepaper you can download and read at your leisure? There are several reasons why university marketing webinars are a superior source of information, compared to other online resources or attending

In a previous post, we looked at how even the most basic use of Google Analytics can help your university website achieve its digital marketing goals. Now we’re taking a look at some of the more advanced features of Google Analytics that will help your university marketing team maximise lead generation and conversion rates. The

Higher education marketing has evolved dramatically over the years, with changes in structure, policy and technology making the HE marketing landscape virtually unrecognisable from how it looked 20 years ago. Competition for students – both domestic and international – is fiercer than ever and, as such, universities and higher education institutions need to be at

The role of women in higher education has changed dramatically throughout the years, and what was once seen as something of a “boys club” is now being populated by more and more women. However, there is still a long way to go before the industry could be considered equal. According to a report from the