India is home to the world’s second-largest population of prospective higher education students and, at the current rate of population growth, may surpass China in becoming the new number one within the next decade. There are two major demographic trends underpinning this. Firstly, India has the world’s largest youth population, with 356 million 10-24-year-olds (over

Email marketing remains one of the most effective ways to communicate with your audience. It is still the preferred method of communication for the majority of higher education students and has consistently been shown to have the highest return on investment of any marketing channel — making it a vital part of any online strategy

In any marketing strategy there is an aversion to coming across as too ‘salesy’, and there are only a certain number of ways in which you can market how great your university is without seeming boastful. So how can you promote your university brand identity without merely listing its exceptional selling points? One of your

The release of the second edition of the QS University Rankings: Emerging Europe & Central Asia (EECA) sees Russian universities holding their position at the top of the rankings for 2015/16. For the second year in a row, Lomonosov Moscow State University and Novosibirsk State University are ranked number 1 and number 2 respectively in

Policy Exchange, an influential UK think tank, has suggested the government redistributes more than £500 million from university funds to further education colleges, in a report released this week. The report – Higher, Further, Faster, More: Improving higher level professional and technical education – begins with a quote taken from King’s College professor, Baroness Alison