QS student recruitment events offer an exceptional opportunity to connect and engage with motivated students from across the globe, enhancing your student pipeline.
In this interview, James McCarty, Associate Director of Admissions at Johns Hopkins School of Education, discusses how partnering with QS has significantly expanded their recruitment efforts. From leveraging QS’ products and services, James shares the successful outcomes and insights gained and highlights the supportive partnership that continues to enhance their recruitment strategies.
1. Can you tell us why you started working with QS? What were the challenges or obstacles you needed to overcome?
We started working with QS to expand our recruitment efforts. We already had an extensive virtual recruitment marketing plan in place via paid ads. However, we needed to increase our in-person recruitment efforts and QS provided the best opportunity to place via paid ads. QS also increased our opportunities to get connected with the largest number of highly qualified applicants through their graduate fairs.
2. Please summarise the QS products and services you used to overcome these challenges
We attended three QS student recruitment events and were so impressed with the turnout and interactions; we also signed up for two more this recruitment cycle that geographically line up incredibly well with where our student population has historically resided. The QS fairs are well attended, incredibly organised, and resulted in sensational prospective student leads.
3. Tell us why your partnership with QS has been successful
I will emphasise again that the fairs were well attended, exceptionally organised with outstanding prospective student leads. Their events assisted in elevating our brand to a broad, diverse, and qualified audience of prospective students.
4. If you could choose one statistic or insight that represents the success of your partnership with QS, what would it be?
The greatest insight that represents the success of our partnership with QS has to be their representatives. They assisted our team through the entire process of exploring, registering, and attending events. Ben Webb (QS Director of Client Partnership for North America), Ryan Hess (QS Regional Director for Client Partnerships) and Andrew Mark (QS Customer Success Specialist) are supportive, knowledgeable, and incredible partners. It is their care and skill that fostered a successful partnership with our institution.
5. Would you recommend QS to others and why?
I would most definitely recommend QS to other graduate programme recruiters because it has been easy and seamless working with and communicating with the representatives from QS. They have been incredibly helpful, and it was reassuring to see QS colleagues from around the country (and globe) in-person at their graduate fairs. It is clear that they support you through every aspect of the recruitment process.
6. Will you be partnering with QS in the future and, if so, what will the nature of that future partnership look like?
Yes, we will most definitely be partnering with QS again in the future. We signed up for two more recruitment fairs, right after completing the initial three that we signed up for. I have been working with our administration and QS to explore further options for recruitment efforts in international markets; specifically in Asia.
Connect with your future students and boost your institution’s global presence through QS student recruitment events. Our schedule is tailored to align with your institution’s specific recruitment goals.