Chinese students are the top source market for universities globally — critical to the sustainability of international higher education.
72% of Chinese students said they use WeChat to research their international study options. Ensuring you have a presence on key channels will enable you to tailor your messaging for the China market.
Explore more insights like this in From China to the World, based on responses from over 14,000 prospective Chinese students.
In the report, uncover:
- Where Chinese students want to study
- Their concerns about studying abroad
- The role of parents, Generative AI and student recruitment events on Chinese student decision-making
- The impact of employability, high-quality teaching and sustainability on recruitment
Complete the short form below and we’ll email the report to your inbox.
