Turn student insight into an event strategy
Strengthen your event strategy
Bring market, student and event insight together to shape a stronger mix of locations and formats.
Know when a market still has more to give
Use previous event performance and local context to judge where further activity could pay off.
Understand what influences student choice
Shape conversations around what prospective students care about when deciding where and what to study.
Find opportunities before others do
See where student interest is building and where an event presence could open new markets.
Where will you meet your next students?
Explore our global event locations and find the markets that align with your institution’s recruitment goals.
Turn event investment into recruitment return
QS helps you make a stronger case for every event investment, with clear ways to increase its value before, during and after the event.
The QS events offer
QS Student Recruitment Event FAQs
How do you decide where to run student recruitment events?
We use QS Global Student Flows, behavioural data, student research, in-depth local market knowledge and previous event performance to shape our event schedule. This helps us identify where student interest is changing, which markets are gaining traction and which cities offer the strongest recruitment opportunities.
QS Student Recruitment Events take place across the USA and Canada, Europe, Africa, Central Asia, East and Southeast Asia, the Middle East, South Asia and other major recruitment regions, with locations selected around student demand, mobility patterns and market accessibility.
Our team can help you identify which markets and locations best fit your recruitment priorities.
Can universities attend multiple QS events in one recruitment trip?
Yes. Our regional tours allow institutions to combine several cities and, in some cases, event formats within one trip. This can make better use of time in-market and leave room for other activity such as alumni meetings, agent visits or partner engagement.
How can universities measure the impact of student recruitment events?
Registration and lead data can help recruitment teams track who engaged, identify stronger prospects and follow their progress beyond the event. Our GDPR-compliant candidate database also gives institutions a clearer way to connect event activity with follow-up, pipeline progression and ROI.
Which QS Student Recruitment Event is right for my recruitment goals?
The best fit depends on the audience you want to reach and the type of engagement you need. Different formats can also support different parts of the same recruitment plan.
QS Discover is designed for high-volume recruitment, giving institutions broad access to motivated master’s and MBA prospects while supporting lead generation and brand visibility.
QS Connect is designed for more targeted engagement, with high-intent master’s and MBA candidates pre-matched to programme requirements before one-to-one or small-group meetings.
QS Apply supports undergraduate and master’s recruitment in emerging markets, with strong coverage in Central Asia and Sub-Saharan Africa and support from local QS teams with in-depth market knowledge.
QS High School Tours are designed for earlier-stage undergraduate recruitment, connecting institutions with high-achieving students at international schools through structured multi-city visits.
Our team can help you identify the right mix of formats for the students and markets you want to reach.