QS MoveIN provided valuable insights into our online reputation, allowing us to identify areas of strength and weakness and track the effectiveness of our reputation management efforts over time.
An-Najah National University is the largest university in Palestine and one of the largest non-governmental public ones in the MENA region. The university has around 20,000 students and 300 professors in 10 faculties.
They are ranked 1001-1200 in the QS World University Rankings 2025. The University has achieved a five-star QS Stars overall rating, with five stars also achieved in teaching, employability, facilities and inclusiveness.
They also now use QS MoveIn: Reputation Management. We spoke to Dr. Nidal Dwaikat, Vice President for Planning, Development, and Quality Assurance, to find out why.
Please can you tell us why you chose to use QS MoveIN: Reputation Management? What challenges or obstacles did you want to overcome?
I chose to use QS MoveIN: Reputation Management because I recognized the importance of maintaining a positive reputation for our organization.
In today’s digital age, online perception can significantly impact our brand image and credibility. By utilizing QS MoveIN’s services, I aimed to actively manage and monitor our online presence, update our contacts’ information, address any misinformation, and ultimately enhance our reputation among our target audience.
Some of the specific challenges I wanted to overcome is to ensure accurate information about contacts and their consents. QS MoveIN’s reputation management tools offered comprehensive solutions to these challenges, providing us with the resources and expertise needed to navigate the complexities of online reputation management successfully.
How did you collect and manage your Academic and Employer contacts before using QS MoveIN: Reputation Management?
Prior to the implementation of QS MoveIN: Reputation Management, we mostly collected and managed academic and employer relationships manually and decentralised. We used spreadsheets, email contacts, and physical documents to preserve and organise this information. We often maintained lists of professors, advisers, and coworkers via email exchanges, academic directories, and networking events. Similarly, for employer interactions, we saved business cards, email conversations, and contact information obtained at career fairs or professional conferences.
However, this decentralised approach presented several issues. Updating and synchronising information across several platforms took time, and there was a danger of data loss or inconsistency. Furthermore, as our network became larger, it became increasingly difficult to find relevant contacts.
Recognising these constraints, we looked for a more effective and centralised way to handle our academic and corporate interactions. That is when we decided to deploy QS MoveIN: Reputation Management. It supplied us with a uniform platform for centralising and streamlining our contact management processes. We were able to import and organise our contacts, track conversations, and access vital information in real time because to its user-friendly layout and powerful capabilities.
Overall, QS MoveIN: Reputation Management transformed our approach to managing academic and employer contacts, allowing us to significantly improve our networking efforts and increase our professional partnerships.
How has QS Move:IN Reputation Management helped you to overcome the challenges?
QS MoveIN: Reputation Management provided valuable insights into our online reputation, allowing us to identify areas of strength and weakness and track the effectiveness of our reputation management efforts over time. This data-driven approach enabled us to refine our strategies and make informed decisions to enhance our online reputation further.
QS MoveIN: Reputation Management has been a valuable partner in helping us navigate the complexities of online reputation management, empowering us to proactively enhance our university reputation in the digital landscape.
How was your experience with the implementation of QS MoveIN?
Training, assistance, staff acceptance, and overall usability were all great parts of our MoveIN installation process. Our experience with MoveIN’s implementation was excellent. The training provided was thorough, support was responsive, staff adoption was high due to its ease of use, and the platform seamlessly integrated into our workflow.
What factors have helped to make your partnership with QS MoveIN: Reputation Management successful?
Our partnership’s success with QS MoveIN: Reputation Management is attributed to clear communication, tailored solutions, proactive support, robust technology, continuous improvement, and a results-driven approach. Overall, choosing QS MoveIN: Reputation Management was a strategic decision to enhance our university’s brand reputation and foster trust and confidence among our stakeholders in the digital sphere.
Would you recommend QS: MoveIN Reputation Management to others and why?
Definitely, I would highly recommend QS MoveIN: Reputation Management to others. Their comprehensive tools and proactive approach have been instrumental in effectively managing our online reputation.
Will you be extending your use of QS MoveIN: Reputation Management in the future and, if so, in what way?
As of now, we are planning to extend our use of QS MoveIN: Reputation Management in the future. We see great value in their platform and services, and we intend to continue leveraging them to further enhance our reputation management efforts.