Reputation and institutional performance solutions
In today’s competitive higher education landscape, reputation is key and we support institutions in their quest for reputational excellence.
Your reputation matters
45%
of an institution’s QS World University Rankings position is derived from academic and employer reputation.
47%
of students said reputation for their chosen subject area was an important factor when choosing a university (QS International Student Survey 2024).
Understand your current reputation
Using QS tools, you can see how you’re perceived by employers and academics, or invite our analysts to assess your institution’s unique strengths. For a more in-depth, bespoke look at your institution’s reputation, you can work with our consulting team.
QS Academic Reputation Tracker
Get insights into your institution’s reputation amongst academics, based on data from the QS Global Academic Survey.
QS Employer Reputation Tracker
Examine comprehensive data on your institution’s reputation amongst employers, based on our Global Employer Survey.
QS Analytics and Advisory
Identify and contextualise your reputation, create objects and develop a reputation improvement strategy with help from QS experts.
QS Stars
Assess institutional performance to identify unique strengths and areas for improvement across a range of criteria.
Enhance and promote your reputation
Once you understand your current reputation, the next steps are to build on how you’re perceived and promote your areas of excellence
QS Reputation Manager
Effectively manage your institution’s contacts and communications with academics and employers using our dedicated software.
QS Summits and Conferences
Increase your institution’s visibility at our premium events. Use sponsorship and speaker opportunities to develop your network.
QS Insights Magazine
Contribute to groundbreaking discourse, showcase your achievements and reach our global institutional audience with QS publications.
QS World University Rankings
Benchmark your performance, analyse strengths, inform strategic goals and compare your reputation against peers using the world’s most trusted university rankings.
Elevate your global standing
Learn how to understand, enhance and promote your institution’s reputation with our free, premium brochure.
Explore the latest QS insights
What we do
Explore our pillars of expertise. Discover what you can achieve in partnership with QS.
Student recruitment
We support institutions across the globe at all stages of the student recruitment journey – from initial enquiry to enrolment.
Reputation and performance
We help universities and business schools to understand and enhance their reputation and performance regionally, nationally and globally.
Global engagement
We work with institutions across the world to make new, meaningful connections and improve their reach, influence and impact.
Employability
We recognise the critical importance of employability for students and for universities and are leading the sector on employability insights.
Digital innovation
We help institutions to improve their effectiveness through the ethical and conscious embedding of technology and AI.
Sustainability
We partner with universities and business schools to deliver ESG-focused practices and achieve institutional goals on sustainability.
Are you ready?
No matter the stage of your reputation journey, our specialists are here to help.